I just finished a phone call with a potential client. We were discussing the value of online training. He has a mortgage company that wants to use www.MortgageMae.com [full disclosure, I am the National Sales Trainer and Managing Director for Lengthen Your Stride! LLC] site for training his staff.

One of his complaints about the value of training [in the past] was that most of his staff had learned their job skills from classroom lectures and OTJ. What frustrated him the most was that even after training, most of his staff would revert to sloppy habits and it seemed, at times, that training was a waste of his money.

He demanded to know how our system was different and was going to address this situation. I shared with him a number of things, but primarily that research has taught that in order to master a particular skill, that the skill needs to be practiced a number of times. In addressing some quality principles, training is to include refresher courses. That our system of elearing was primarily based on our LMS [Learning Management System for the uninformed]. That the additional webinar’s we would conduct, included a recording feature and that both systems of training would provided us both with metrics to manage his training system.

I suggested, that what we would teach his staff, would not only insure a more uniform system of presentation and training, but would also insure that the individual employees would and could retake any of our courses. Insuring that the training would be effective, but also would be capable of providing refresher course access to both the individual courses but any of the recorded webinar’s.

The training system that MortgageMae employs would not only insure a more measurable system for him but that the value of training would be measureable and profitable.

I will keep this thread open as it develops.